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B for Black [Friday]

I always have and always will appreciate a good deal. Even though I don’t mind occasionally splurging on items that make my heart skip a beat, I feel like the joy is even greater when you know you saved a good amount. While I am fairly sure that I am blogger no. 175 to share the best Black Friday and Cyber Monday deals online with you, I do want to take a slightly different approach this year and make use of this crazy (in a good way) shopping weekend to remind you to be conscious while shopping.

 Jump to the best Black Friday & Cyber Monday deals

Best Black Friday Deals 2018 - Bikinis & Passports

Buy less, with intent and purpose!

For many years, I have mentioned my personal cost-per-wear theory here on the blog. It is something that started out as an excuse whenever I spent a lot of money on things during my college years, but has really become a major mantra of mine in connection with my personal style. If you by 10 shirts for 10€ each, but only wear them all once, it will leave you at the same cost-per-wear as if you had spent 100€ on a single shirt that you adore and wear constantly (and which keeps it’s shape even after the 10th wash). Of course a higher price point doesn’t always guarantee a better quality, but it does make you think twice about how much wear you will actually get out of it and if the piece is worth it or not.

Now, I am not saying things have to be expensive in order to get a lot of wear. In contrast. I have 8€ dishes for our kitchen from H&M Home that we adore and use daily. I have Topshop jeans for under 60€ that are on constant repeat, just like my expensive Chanel bag. What I am trying to say is, (almost) every item that takes up space in your closet (or home) should be there for a reason. And a good discount is usually not a good enough reason by itself.

However, having said that, I have scored some of my most priced possessions at major discounts. The best Black Friday sales or Cyber Monday deals can save you anywhere from 20% to as much as 70%. But please shop with a purpose! And if you are having a hard time navigating the sales, be sure to check out this post about how to score the best designer sale finds.

So without further ado, here is a full overview of all the best Black Friday and Cyber Monday deals I will be browsing this weekend!

Luxury Fashion

  • mytheresa: save 30% extra on sale until Sunday!
  • Breuninger: 30% off on selected items with code BLACK18
    *valid this Friday, Saturday & Sunday
  • Vestiaire Collective: enjoy 10% off on the app on all orders over 300$ with code: RWBFAPP
    + up to 50% off selected items
  • Luisa via Roma: 30% discount for orders over 300€ with code BF30
    *some items excluded
  • Farfetch: Black Friday Sale!! save an extra 10% with code x10BF
  • Selfridges: 20% off everything with code SELFCCE
  • The Outnet: up to 80% off for sale items
  • Moda Operandi: up to 50% off for sale items
  • Ssense: designer bags sale


  • H&M: 20% off everything online today & tomorrow!
  • Mango: 30% off everything (!!) with code BLACK18
  • ASOS: save 20% on everything with code Hello20
  • Edited: 50% off selected products
  • &Other Stories: 20% off all products
  • Anine Bing: SALE! up to 70% off
  • NIKE: save an extra 30% on all sale items
  • Topshop: 50% off all products (wow!!)
    *only valid 21.-23.11.
  • Arket: 25% off selected products until Sunday
  • Mister Spex: up to 50% off selected styles
  • Coach: 20% off with code BF2018
  • GAP: 40% off all regular priced items with code BFGAP
    + 25% off all sale items

Mango is my go-to destination for fancy-looking jewellery on a budget. Got a few new accessories all makred down 30% this Black Friday with code BLACK18


  • Niche Beauty: -20% off with code BLACK
  • Cult Beauty: 15% off on order 25GBP or more with code BLACKOUT15
    20% off on order 100GBP or more with code BLACKOUT20
    25% off on order 250GBP or more with code BLACKOUT25
  • Douglas: save an extra 20% on sale items with the code DEALS20
  • Bobbi Brown: use code BBNOV22

So what did I purchase? I restocked on my Playa Hair Care products with 20% off on Niche-Beauty!


  • Westwing: special BLCK FR%DAY Sale with up to 60% off until Sunday
  • save up to 20% on selected products
    + free shipping
  • H&M Home: 20% off everything!!
  • Etsy: up to 60% off with the Cyber Week Sale
  • ZaraHome: 20% off all day Friday 23/11
  • CB2: 15% off full-priced items with code SAVE15

Found my dream bedside tables and made us of the -15% to make the purchase a little less painful. They were still super pricey but make me so excited to finally finish furnishing the bedroom of our new apartment!

Best Black Friday Deals 2018 - Bikinis & Passports

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  • Vanessa
    6 years ago

    Vicky, ich gebe dir völlig recht. Nur weil etwas reduziert ist, sollte man nicht den “Kaufen” Button drücken. Ich war und bin ehrlich gesagt absolut überfordert mit den ganzen Rabattaktionen. So viele schöne Dinge im Angebot, aber wenn ich ehrlich zu mir selbst bin, brauche ich nichts davon. Im Endeffekt sind’s dann nur zwei Dinge geworden, u.a. die kleine Chloé Faye, die ich schon ewig anschmachte. Ich hab trotz des 30 % Rabatts 3 Tage darüber nachgedacht 😉 Wenn ich eines gelernt habe, dann dass impulsive Käufe nie gut enden.

    • VICKY
      6 years ago

      Und genau für solche Schätze liebe ich den Black Friday! Weil wenn man wirklich etwas auf der Wunschliste hat, dann ist es doppelt so schön wenn man sich diesen Wunsch ein bisschen günstiger erfüllen kann! Gratuliere zu deinem neuen Baby 🙂
      xox Vicky

  • Birgit
    6 years ago

    toller post. ich war in den letzten jahren so eine shopperin, die sich auf gefühlt alles gestürzt hat, nur weil es grad im sale war – hallo zalando lounge!
    mittlerweile hab ich mein kaufverhalten aber auch mal reflektiert und überleg mir vorher, was ich den wirklich “brauche” und dann such ich auch nur gezielt nach diesen sachen anstatt blind irgendwelche sachen in den warenkorb zu “stopfen”, nur weil sie mir grad gefallen und im sale sind … jetzt überlege ich halt vorher – brauche ich wirklich die 3. gleich aussehende schwarze jeans? brauch ich wirklich das 50. t-shirt? nein – sale hin oder her 🙂
    und wenn man dann im sale was findet, was man wirklich “braucht”, dann freut man sich gleich doppelt 🙂

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