FASHION WEEK: a love-hate-relationship
After an incredibly blissful and relaxing post-fashion-week-weekend (more to come soon!), I am back in Vienna, slept in my own bed and am currently sitting at my desk across from Kathi in our beloved office. And I am happy! Happy to be wearing my most comfortable cardigan, happy to have my partner in crime on the other side of this screen and happy that I get to be part of an exciting few days in Berlin season after season.
You see, fashion week is one of those things that I love and hate at the same time. It is hard to describe to others, especially to those who work in a different industry. It probably sounds extremely snobby when I tell people I am tired at the end of a day filled with exciting meetings, shows and cool events. That I sometimes get annoyed by free goodies that make my suitcase explode and re-fill a closet that I just recently spent hours decluttering. And it probably sounds snobby that I would trade a fancy hotel room for snuggles on the couch with Mike any day. But the truth is, as much as I love to be a part of it all, I also feel extremely drained and empty after fashion week.
I love running into people I really like and only rarely get to see because I am based in Vienna. But the busy schedule doesn’t allow for more than a superficial “How are you? How did you like the show? What are your plans this week? Oh, I’m great, just tired! Yes, everything is perfect – you?”…
I love getting to partner with amazing brands and seeing the shows. But red carpets, streetstyle photographers and front rows also put pressure on me of “being cool and stylish enough”.
I love hotel beds. But this past week I tossed and turned until 2am every night because I am not used to sleeping in a bed alone anymore. That’s what 10 years with the same guy will do to you.
I love fancy events and parties, photogenic poached eggs and champagne. But my personal highlight last week was the pasta bolognese my sister made for me when I had 2 hours to spare on Wednesday evening.
I love getting to wear certain designer pieces to their shows. But in reality I take great pride in only sharing real looks on my blog with you guys – pieces I actually own and wear on a daily basis.
At the end of the day, I am thankful for a week filled with lots of incredible moments, time spent with people I see way too rarely, a few new looks to share with you guys here on the blog, lots of learnings and probably some personal growth. Just thought that was worth sharing with you – that’s all.
*photo by Patrick Kahlo