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backstage

I think we can all agree that fashion is much more than just pieces of fabric draped over a body. To me, fashion is not a single thing – it is a collection of a lot of things. Especially beauty and hair. A red lip can instantly transform an otherwise simple look to something glamorous. A sleek ponytail can add coolness whereas soft curls create a more feminine look. And a strong personality can make a white shirt and washed-out denim seem like the most bad-ass trend in town. Fashion doesn’t stop at clothes – it is so much more!

Berlin Fashion Week: La Biosthetique - The Culture of Total Beauty | Bikinis & Passports

“Beauty is not just external. It is everything: what you do and how you do it. Beauty lies in the material you use, as well as in the way you treat those who use it. True beauty is the shape of things to come when you make the right decisions. It is a philosophy. It is a culture.”

During Fashion Week this past week, I had the chance to collaborate with La Biosthetique, the beauty expert on site in Berlin, and take a look behind the runways. Just like in real life, fashion on the runways is more than just the new styles of the new season. It is also about the hair, make-up and attitude of the models when they step out in front of the audience.

The Culture of Total Beauty

With it’s roots in Paris, La Biosthetique has the eye for fashion, art and culture. While I got to experience a relaxing and soothing side of the brand in Sylt back in October, I got to see the trend-focused expertise backstage in Berlin. My personal highlight? The big hair at Marc Cain and the dewy, glowing skin at Lana Mueller. To me personally, beauty is about enhancing what you have. Focusing on your best features while keeping it natural. The make-up at Lana Mueller was just that! Rosy cheeks, natural eyes and a hint of femininity
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*in collaboration with La Biosthetique

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